Colour Outside the Headlines

Client: CIL Paints & Home Depot // Agency: Tribal Worldwide and TracyLocke // Date: 2013


Awarded Silver at Strategy’s 2014 Shopper Innovation Awards, that year’s top honour in the Partnering category. 

To increase CIL sales at Home Depot, we wanted consumers to think about colour in the context of everyday life. We tied colour to the day’s science, tech, and lifestyle news in blog articles and social posts. 

Facebook fans increased by 68% during the campaign period, and traffic to the CIL blog more than doubled.