If you show up before the trailers start, you'll see Cineplex's own content spots which promote special presentations and celebrate movie-going.
As the authority on all things movies, we wanted to give our guests a leg up on their 2020 Oscar predictions.
I explained five categories and represented all the frontrunners — without explicitly picking my favourites.
Cineplex's regular Flashback Film series brings mainstream classics back to theatres.
But why this movie? Why see it in a theatre?
To answer those questions and get more butts in seats, we leveraged context.
I set the film up within the world it was created for, and then focused on its importance within the context of film history.
We had been promoting our Saturday morning $2.99 movies with rapid-fire trivia spots that weren't connecting with finicky kids and distracted parents.
The new approach connected with parents first: I drilled down into a single fact about the movie, and drove home the value of seeing it together with their kids (in the theatre, of course).