McCafé: Bachelorette Canada
Client: McDonald’s Canada // Agency: Tribal DDB // Date: 2016 // Medium: Instagram
The Team: Marlee Maclean, Dominique Anthony
The newly-launched McCafe Canada Instagram channel was the perfect place to leverage the brand’s partnership with The Bachelorette Canada.
Problem: We couldn’t use the contestants’ likenesses, reference any plot points (even after episodes aired), and we had no budget.
Solution: I wrote coffee-themed quotes about life and love, which were well-received by Bachelorette Canada viewers and non-viewers alike.
(This was a scrappy shoot: that’s our content director’s apartment in the lipstick one, and my gold frame that I had kicking around from an antique auction win.)