The Rec Room: COVID-19 Re-Openings
Client: Cineplex (In-House) // Date: 2020 // Medium: Signage, Website
The Team: Erikson Melton, Mike Spicer, Mike Lucas, Andrea Zadro, Carolina Sattie, Julia Dickinson, Jason Tennant, Zak Ashbee
No way around it: customers would be bombarded with safety messaging throughout the venue, to the tune of dozens of different messages. Clarity was important. But maintaining a fun, snappy tone of voice would get their attention.
This was uncharted territory for some of our logistical changes. For example, the pool tables wouldn’t have cues available next to them as usual. I needed to ensure the tent card explaining this wouldn’t be mistaken for an out-of-service message, and be clear from a distance that the tables were ready to use.
Website Landing Page
The Health and Safety landing page needed to efficiently communicate The Rec Room’s safety procedures, re-opening approach, and specifics for the location the user had selected on the top nav.
Each location was different: different attractions offered, different number of phases, and different provincial laws. I worked with the UX team to decide how to best handle the content, and quickly assembled a single copy deck that accounted for all these differences using conditional copy.
Click to view .pdf of the Winnipeg version.