I’m Sharilyn Johnson,
a senior content designer removing friction from high-profile user journeys.
(And more fun to work with than that sentence implies.)
Currently at YouTube
Not seeking new opportunities

Content Design

The love of my (professional) life.

 

Expedia Group

REDESIGN
Project
Full redesign of a critical and complex hotel partner rate management tool. 
Deliverables
End-to-end content design
Timeline
8 months
view case study

Meta

GROWTH & CRAFT
Project
Increasing sales on Instagram Shop and Facebook Shop cart experiences.
Deliverables
Content design improvements
Timeline
2 months
view case study

Citi

ZERO-TO-ONE APP PRODUCT
Project
Reducing consumer credit card defaults by launching a debt management tracker.
Deliverables
End-to-end content design
Timeline
1 year
view case study

Citi + Zelle

RECURRING PAYMENT OPTIONS
Project
Expanded options in Citi’s recurring payments flow for Zelle money transfers.
Deliverables
Display logic and strategy
Timeline
1 week
view case study

Stagetimer App

PERSONAL PROJECT
Project
Original app concept, researched and designed as a UX Design class project. 
Deliverables
Product design
Timeline
3 months
view case study

Past Lives

Editorial

Selections from 20 years of journalistic side-hustlin’.

Conan O’Brien

INTERVIEW (2018)
read more

Bears & Balls

TRADE PAPERBACK (2014)
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Kurt Browning

INTERVIEW (2019)
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Comedy Bar

ORAL HISTORY (2018)
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Third Beat Magazine

SELF-RUN OUTLET (2008-2014)
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Copywriting

My Mad Men era. 

McDonald’s

OUR FOOD, YOUR QUESTIONS
view case study

Canadian Screen Awards

OUT OF HOME
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Cineplex Preshow

VIDEO SCRIPTS
view case study

The Rec Room

BRAND GUIDELINES
view case study

Cracker Barrel 

WEBSITE CONTENT
view case study

Creative

Unconventional ideas worth making a reality.  

FakeNewsFangirlThumb

Fake News Fangirl

SOLO STORYTELLING SHOW
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The Producers 2

COMEDY SHORT
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